Our analytical dashboards help track return on investment without involving accountants and middlemen. Combined with our other features that help analyse which marketing strategies are yielding the most results and insights on customer response, our platform is the perfect tool to help you get the most from your marketing budget.
Not only will LeadIcon help you find the most effective marketing initiatives, they also help align the sales and marketing teams in your organisation with your initiatives, and ensure smooth coordination between them.
Our digital platform will enable you to analyse the marketing channel, effectively determining the optimum ways of getting your products or services into the hands of eager consumers, by highlighting the keywords and other attributes your prospective customers are using to find the right vendor. This also includes determining the demographics of your target market and their specific demands, and showcasing your brand’s ability to meet those demands.
Once we’ve established your target market and generated leads, we can also carry out a drip marketing campaign that is powered by our self learning algorithm- this means that rather than arbitrarily nurturing leads through random marketing information, we send out information to your leads based on their specific requirements.
Our marketing spend optimisation is based on a market mixed model; we help you understand which marketing channel is most remunerative for your product or service. This includes providing the ideal digital tools to meet your objectives, as well as identifying the right location for your outlet or advertisements.
One generally assumes digital services can’t be measured, but at LeadIcon we’ve structured a metric for measuring the success of digital features. We use this information (generated from both the specific client as well as from our database that it always learning from different clients and public information) to do market segment as well as customer segment research. All of this is to ensure you optimise your marketing spend by cutting costs while exponentially increasing the benefit to your business.