One of the most integral aspects of developing your business is building your brand and building customer awareness. Not only is it essential to attract customers, but it is necessary to showcase the value of the services you provide to make sure potential customers are impressed enough to want to know more.
We offer services for proactive brand reputation marketing, making sure we enhance your digital visibility.
We link your brand to your website, ensuring that certain keywords are highlighted and optimised for search engines. LeadIcon can also help ensure your social media handles are linked to the website, so that potential buyers can see the times other customers have mentioned you online, subtly influencing them to learn more and encouraging them to become customers too (we can help control which posts appear on your website, ensuring a favourable impression).
We help make your brand strategy more effective by allowing you to monitor the targets you set for positioning, and note the subsequent amplification of business.
Our most sophisticated brand management service comes from our exclusive AI capabilities. We offer an intelligent analytical dashboard fitted with gauges for brand reputation: the perfect way to measure exactly what customers feel about your brand, how well they engage with you (allowing for predictions about what can be done for better customer engagement), and enabling you to restructure your brand strategy accordingly.
LeadIcon can help you learn the sentiment associated with your brand, and see how your brand is faring from one month to the next. You can identify the keywords associated with your brand, the ranking of your domain, and whether your brand has been blacklisted anywhere. If your firm is a conglomerate, and your brand is used by different domains, you can still have one single view of all of them on our smart dashboard. If your domain is being used for email marketing, you can learn the likelihood of it being relegated to the junk folder. Finally, you can see how your brand is performing compared to your competitors.
All of this can be packaged into a single analytical dashboard, making sure you aren’t spending time and money hiring consultants to do what our machine learning technology can do much faster and more effectively